fapc.biz Magazine

In 2006, fapc.biz took the place of FAPC's Food Facts newsletter. The quarterly magazine offers article-length information about many areas of food technology, product development, quality management and business. In addition, fapc. biz includes current industry news and biographical information about business leaders in Oklahoma.

Click on thumbnail image to download a .pdf version of the magazine.

2008
2007
2006

2008
Spring 2008 Advancing value-added products from processing to presentation A collaborative partnership between the FAPC and OSU-Okmulgee Culinary Arts Program is helping to advance value-added products from processing to presentation. The Oklahoma Culinary Research Alliance, or OKCRA, was developed to improve existing food products, expand product lines, create new products, exploit the health attributes of these products, and enhance labeling opportunities for Oklahoma.
2007
Winter 2007 Willy Wonka and the jelly bean rule The jelly bean rule attempts to prohibit foods like jelly beans, which are low in fat, from being called healthy. For novel claims, or claims for which there is no FDA directive, scientific research can often pave the way for a health claim. This article offers some basic information and insight for food businesses, especially those new startups and smaller niche food businesses.	Fall 2007 *Company leader speaks about E. coli* outbreak** Will Daniels of Natural Selection Foods/ Earthbound Farm spoke about his experience dealing with a foodborne illness outbreak during the recent FAPC Food Industry Trends Conference in Oklahoma City. An Escherichia coli O157:H7 outbreak was linked to Natural Selection Foods/Earthbound Farm’s fresh spinach sold under the Dole brand.
Summer 2007 Food vs. Fuel Could algae oil be an answer? Various types of algae, including seaweed, are among the most effi cient plants to convert solar energy to chemical energy. Oklahoma has a signifi cant amount of water resources and solar energy. Could algae be a viable oil source for the biodiesel industry in Oklahoma?	Spring 2007 Accounting for looks: Assessing the value of brands As competition increases in a global market, brands should continue to become a larger part of a company’s value. There are some mathematical and economic models that are used to help determine the value of a brand. Some of the approaches include market research, aggregate cost of branding, sales of similar brands, future premiums, and economic use.

2006
Winter 2006 Oklahoma food company takes advantage of a “small” opportunity Griffin Food Co., located in Muskogee, Okla., recently acquired a new line to produce food products in small bottles. The line is unique in that it uses glass containers and a sleeve instead of a label. Few small-bottle producing lines are located in the United States.	Fall 2006 Construction of a Corporate Identity Program A corporate identity program should capture and unify all aspects of a corporation’s communications, both internal and external. Companies should try viewing corporate identity building as a five-step process: research, analysis, design, organization, and launch.
Summer 2006 An Oklahoma oil crisis: A case study in corporate identity Frito-Lay is telling consumers it will eliminate 60 million pounds of saturated fat per year from their diets by switching from cottonseed oil to sunflower oil. But, there is a deeper and more intriguing story to be told here. Instead of an oil crisis, Frito-Lay is facing a corporate identity crisis.	Spring 2006 Image vs. Identity Corporate identity involves much more than images and taglines. It represents the very essence of an organization, but when businesses struggle, identity specialists often only offer cosmetic solutions.