FAPC to hold Basic Social Media Training
Like a Facebook page, follow on Twitter, share a photo, tweet a message, become a fan ... Just a few of the many buzz phrases circulating in today’s social media realm. With the introduction of various social media platforms, a transformation has occurred in the online communication landscape.
(Stillwater, Okla. – June 21, 2012) Like a Facebook page, follow on Twitter, share a photo, tweet a message, become a fan ... Just a few of the many buzz phrases circulating in today’s social media realm. With the introduction of various social media platforms, a transformation has occurred in the online communication landscape.
Oklahoma State University’s Robert M. Kerr Food & Agricultural Products Center is offering the third annual Basic Social Media Training from 8:30 a.m. to 4:30 p.m. on July 12 in room 266 Agricultural Hall, located across the street from the FAPC.
“Many companies want to be involved in social media networks, but they do not know how to successfully manage their sites once they create a social media presence,” said Mandy Gross, FAPC manager of communications services and co-chair of the workshop. “This training was designed to give step-by-step instructions and helpful information about using social media, so businesses do not have to stress about participating in these sites.”
Using social media as a means of distribution and interaction is a useful way for companies to market themselves in addition to what they are already doing, Gross said. Companies can reach new audiences through social media outlets, which in turn, can attract new customers.
“This workshop will teach the basic skills of using Internet marketing through Facebook and Twitter,” said Andrea Graves, FAPC business planning and marketing specialist and co-chair of the workshop. “Food manufacturers will learn how they can use this growing avenue to broaden their marketing efforts.”
During this training, participants will learn more about the framework and navigation of Facebook and Twitter, participate in breakout sessions to generate ideas on how to use social media to benefit their businesses and construct social media strategies specific to their needs.
Because the event will be held in a computer lab and include hands-on, interactive training, participants are asked to attend with existing Facebook and Twitter business accounts. For those who need help creating an account, contact the FAPC before attending the training by emailing firstname.lastname@example.org.
The FAPC is offering a two-part series on social media education. The July 12th engagement will cover the basics of the modern communication medium. Part two of the workshop series, Advanced Social Media Training, will cover more in-depth aspects of social media on Sept. 13, 2012.
Registration deadline for the Basic Social Media Training is July 6. Cost is $100 per training or $150 if you register and attend both the basic and advanced trainings. The trainings are limited to the first 25 participants.
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Oklahoma State University, U.S. Department of Agriculture, State and Local Governments Cooperating. The Oklahoma Cooperative Extension Service offers its programs to all eligible persons regardless of race, color, national origin, religion, sex, age, disability, or status as a veteran, and is an equal opportunity employer.